Our Privacy Philosophy

We value the trust that you have placed in our organization and are committed to prioritizing commitment to maintaining the accuracy, confidentiality, and security of personal information.  We will not collect, use or disclose your personal information without your informed consent, unless required or permitted to do so by law. Read through this Privacy Policy (“Privacy Policy”) so you understand how we use, share, and store your data.  

Our Policy

In this Privacy Policy, “Portfolio Xpressway Ltd.”, “we”,or “us” refers to Portfolio Xpressway Ltd.. All services mentioned are services provided by Portfolio Xpressway Ltd..

You” refers to anyone who visits our website(s), our clients, and anyone who engages with our services. It’s our duty to inform you about what we’re doing with your personal information and why, and ensure you are properly informed so you can give us meaningful consent.

For the purposes of this Privacy Policy, “personal information” means information that: (i) can identify an individual directly; or (ii) is information about an identifiable individual. This does not include information that is used solely for the purpose of communicating or facilitating communication with an individual in relation to their employment, business, or profession.

Agreeing to the Terms of Our Privacy Policy

By providing personal information to Portfolio Xpressway Ltd., using our website(s) including (collectively, the “Website”), or engaging with our social media, you are consenting to our use, collection, and disclosure of your personal information in accordance with the terms of this Privacy Policy.  Providing personal information or authorizing a third party (such as your wealth advisor) to disclose personal information to us signifies your consent to Portfolio Xpressway Ltd.’s collection, use, and disclosure of personal information in accordance with this Privacy Policy.

You have the right to withdraw your consent from us collecting and using your personal information, but this may limit our ability to provide you with our services or products, if applicable.  See below for details around same. 

Types of Information Collected

The type of information that may be collected includes but is not limited to:

  • Contact information: this information allows us to identify you as well as send you materials. It lets us communicate with you for instructions and requests. It includes your name, mailing address, email address, and telephone number;
  • Banking information: including your bank account information, billing address, or other banking and financial information we require to provide you with services;
  • Date of birth, Employment History, and Social Insurance Number: when retaining permanent or temporary staff, for background checks in accordance with our security procedures;
  • Profile information:includes your username and password, requests made by you, your interests, preferences, feedback, and survey responses;
  • Marketing and communications information includes communication preferences and your preferences in receiving marketing or other communications from us and third parties;
  • Computer information: this includes information like device type, device identifier, IP address, MAC address, location, browser type, operating system, duration of use, user behaviour, length of time spent on the services, and frequency of use; and
  • Other information you voluntarily provide to us, our employees, our service providers or our contractors.

Information will be collected by fair and lawful means. We won’t take more information than we need, and you decide how and what you want to share.

Why We Collect Your Information

At Portfolio Xpressway Ltd., we collect and use personal information for reasons like:

  • Business and website operations:to administer and protect our business and this Website, including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data;
  • Marketing and advertising: to be presented on our Website. We may also administer surveys, contests, draws, raffles, offer tailored content, and other promotional materials to you based on your interests;
  • Regulatory requirements:complying generally with all applicable laws; and
  • Business development and market research: we use data to understand demographics, interests, usage patterns, and other characteristics of customers and to track and analyze trends and patterns.

We will obtain your consent before proceeding with any other purpose not identified in this Privacy Policy.

How We Collect Your Information

Personal information may be collected in a number of ways, including: through our Website, in person, by mail, by email, from our applications or other software, and from third parties such as investment advisors and dealers whom you have authorized to disclose personal information to us.

If you provide information about a third party or authorize a third party to do so, we will assume you have taken proper measures to obtain informed consent.


We may also collect information through “cookies” on our Website. Cookies are small text files inside your computer that contain a unique identifier, allowing us to recognize you when you visit our Website again.  This helps us tailor our content to meet your needs and for advertising purposes.  You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies.  However, if you select this setting you may be unable to access certain parts of our Website.  By accepting cookies and continuing to visit or use our Website, you are agreeing to the use of cookies and similar technologies for the purposes we describe in this Privacy Policy.

Cookies can be used to: (i) recognize you when you visit the Website, remember your preferences, and give you a personalized experience that’s in line with your settings, (ii) make your interactions with the website faster and more secure, and (iii) bring you advertising and customized experiences through personalization.  Further, cookies are used for authentication, security, and research.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit, or

Social media

If you post a review, make a comment, or otherwise submit personal information on a public forum such as social media accounts or public forums on our Website or other applications, your communications may be viewable by the public.

Who We Share Your Information With

Portfolio Xpressway Ltd. may share your information with third parties.  Portfolio Xpressway Ltd. will do so to support with providing our services, administering our business, and for such other purposes as set forth below, including:

  • Contractors, service providers and affiliates: sharing your information with companies we use for storage, processing, and delivery of services;
  • Administrative and technical support: including cloud storage providers, IT support, and data analytics providers; 
  • Public media and marketing:including media networks and companies we use for public broadcasting, advertising, marketing, public relations, and press releases; and
  • Financial institutions and payment processors: with our third-party financial institutions and payment processors as applicable, all of which are separate legal entities, to process applicable payments to you.

We may also disclose personal information in situations where we are legally required or permitted to do so.  These situations may include criminal investigations, government tax reporting requirements, court orders, or instances where we believe the rights and safety of others may be at risk.  We may be ordered by a court to disclose personal information to a third party or to the court, or to preserve personal information pending the outcome of a legal hearing. We may also be legally required to disclose information in connection with the collection or repayment of a debt, to assist in the prevention of fraud or other criminal activity, when we obtain legal advice from a lawyer, or in an emergency that affects the health or safety of an individual.

In the instances described above we may be required to share your personal information with or without your consent. In limited circumstances, we may be legally prohibited from advising you that your information was shared in this way.

If you believe that a third party has inappropriately disclosed your personal information to us, please contact that third party directly. If the third party does not sufficiently respond to your inquiries, please let us know immediately.


We make every reasonable effort to keep your personal information as accurate, complete and up to date as necessary. We encourage you to verify the accuracy and completeness of your personal information in our records.

Despite our efforts, errors sometimes do occur. Should you identify any incorrect or out-of-date information in your file, we will remedy any such errors on a timely basis.  If inaccurate information is mistakenly sent to a third party, we will communicate relevant changes to the third party where appropriate. 

Protecting Your Personal Information

Our employees and contractors understand the importance of keeping your information private.  All employees and contractors are expected to maintain the confidentiality of personal information.

To ensure that your personal information is protected, we utilize security safeguards that are on par with industry standards.  We keep electronic files in a secured environment with restricted access and use. 

Despite all of the foregoing security measures, online storage and online communications are not entirely secure. We encourage all individuals to provide only the information they are comfortable with providing a third party, keep watch for communications that are suspicious, and report any suspicious activity to us as soon as possible.  As a community, we can all help keep it safe.


You may withdraw your consent for our use and collection of your personal information at any time, however this may limit our ability to provide services or products to you, if applicable. 

To withdraw consent, please contact us at the contact information set out at the end of this Privacy Policy.  Any withdrawal of consent will apply thereafter and not to information handling practice that have been previously undertaken based on prior consent. 

You may opt-out of use of cookies through your browser settings.  You can opt-out of targeted ads served via specific third-party vendors by visiting the Digital Advertising Alliance’s Opt-Out page or the Network Advertising Initiative’s Opt-Out page.

Updating this Privacy Policy

Portfolio Xpressway Ltd. strives to evolve to meet our clients’ and investors’ needs and expectations, and that means our services, how we offer our products and how we communicate information may change.  With that in mind, we review our privacy practices from time to time, and our information handling practices may change.   If Portfolio Xpressway Ltd. makes a material change to this Privacy Policy, we will provide a revised version on our Website and set out the date on which changes were made.  Changes shall take effect upon posting on our Website of such changes.  You may determine when this Privacy Policy was last updated by referring to the date found at the bottom of this Privacy Policy. If at any point you do not agree with the terms of this Privacy Policy, you must not use the Portfolio Xpressway Ltd. platform, Website, or services.

Website and Apps Governed by this Privacy Policy

Our Website and any of our applications available from our Website or third party platforms are governed by the provisions and practices stated in this Privacy Policy.  Our Website and such applications may contain links to third party sites or applications that are not governed by this Privacy Policy.  Although we endeavour to only link to sites or applications that share our commitment to your privacy, please be aware that this Privacy Policy will no longer apply once you leave our Website or such applications, and that we are not responsible for the privacy practices of third-party sites or applications.  We therefore suggest that you closely examine the respective privacy policies of third party sites and applications to learn how they collect, use, and disclose your personal information.

Governing Law

This Privacy Policy and all related matters shall be interpreted and construed in accordance with the laws of the Province of Ontario and the applicable federal laws of Canada.

Personal Information Outside of Canada

Personal information provided to our service providers may be stored outside of Ontario and outside of Canada. You acknowledge and agree that, as a result, your personal information may be processed, used, stored or accessed in other jurisdictions and may be subject to the laws of those jurisdictions.  For example, information may be disclosed in response to valid demands or requests from government authorities, courts, or law enforcement in other countries.

Addressing Your Inquiries and Concerns

We are happy to provide you with a copy of this Privacy Policy and to discuss any of its content with you.

We have designated our Chief Operating Officer as the Privacy Officer who is responsible for maintaining and implementing our Privacy Policy.  Please direct all questions or enquiries about this Privacy Policy to:

Attention: Chief Operating Officer
Portfolio Xpressway Ltd.
100 York Boulevard, Suite 550
Toronto, ON
L4B 1J8